The Cream Company created a new identity for Hogg Brothers, a luxury rural accommodation experience shaped by three exceptional farms and three generations of family hospitality. The brand needed to feel established and authentic while positioning the offering for a premium national and international audience.

The identity draws together the defining elements of its Taranaki setting: the mountain, rolling farmland and the sea. These forms combine in a distinctive marque that also provides a flexible framework for photography, digital experiences and campaign communications. A rich forest green, warm neutral palette and refined typography balance rural character with understated luxury, creating an identity grounded in place, heritage and generous hospitality.

What we delivered
Identity Design